Data privacy statement

We appreciate your interest in our company. The senior management at SHOFU Dental GmbH highly value data protection and privacy. It is always possible to use the webpages of SHOFU Dental GmbH without providing any personal data. However, if a data subject wishes to make use of any of our company’s special services via our website, then the processing of personal data could be necessary. If the processing of personal data is required and there is no legal basis for such processing, then we generally obtain the consent of the data subject.

The processing of personal data, e.g. the name, address, email address or telephone number of a data subject, is always performed in line with the General Data Protection Regulation and in accordance with the country-specific data protection provisions applicable to SHOFU Dental GmbH. With this data privacy statement, our company wishes to inform the public concerning the nature, scope, and purpose of the personal data we collect, use, and process. In addition, this data privacy statement is intended to inform data subjects of the rights to which they are entitled.

As the controller, SHOFU Dental GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of the personal data processed through this website. Nevertheless, website-based data transmissions may have security gaps, such that absolute protection is not able to be guaranteed. As a result, each data subject has the option to provide personal data via alternative routes, e.g. by phone.

1. Definitions

The data privacy statement of SHOFU Dental GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data privacy statement is intended to be readily legible and comprehensible to the public as well as our customers and business partners. To ensure this, we would first like to explain the terminology in use.

In this data privacy statement, we use, inter alia, the following terms:

a) Personal data
Personal data include all information that refers to an identified or identifiable natural person (referred to below as “data subject”). An identifiable natural person is someone who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject
A data subject is any identified or identifiable natural person, whose personal data are processed by the controller.

c) Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

e) Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

f) Responsible party or controller for processing
The responsible party or the controller for processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of processing personal data. Where the purposes and means of such processing are defined by Union or Member State law, the responsible party or the specific criteria for its designation may be stipulated by Union or Member State law.

g) Processor
The processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the responsible party.

h) Recipient
The recipient is a natural or legal person, public authority, agency or other body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data within the scope of a particular inquiry in accordance with Union or Member State law are not to be considered recipients.

i) Third party
A third party is a natural or legal person, public authority, agency or body other than the data subject, responsible party, processor and persons who, under the direct authority of the responsible party or processor, are authorized to process personal data.

j) Consent
Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:
SHOFU Dental GmbH

SHOFU Dental GmbH
Am Brüll 17
40878 Ratingen
Germany

Phone: +49 (0) 21 02 / 86 64-0
E-Mail: info@shofu.de
www.shofu.de

3. Contact details of the Data Protection Officer

Data Protection Officer [Datenschutzbeauftragter] SHOFU Dental GmbH
Am Brüll 17
40878 Ratingen
Germany

Phone: +49 (0) 21 02 / 86 64-0
E-Mail: dataprotection@shofu.de

4. Cookies

The webpages of SHOFU Dental GmbH use cookies. Cookies are text files that are stored in a computer system via a web browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which webpages and servers can be assigned to the specific web browser in which the cookie was stored. This enables visited websites and servers to differentiate the individual browser of the data subject from other web browsers that contain other cookies. A specific web browser can be recognized and identified using the unique cookie ID.

Through the use of cookies, SHOFU Dental GmbH can provide the users of this website with more user-friendly services that would not be possible without the placement of cookies.

By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies enable us, as previously mentioned, to recognize our website users. The purpose of this recognition is to make it easier for users to utilize our website.

The data subject may disable the use of cookies by our website at any time by adjusting a corresponding setting in his or her web browser and thus permanently disabling the use of cookies. In addition, any cookies previously in use may be deleted at any time from a web browser or other software programs. This is possible in all conventional web browsers. If the data subject disables the use of cookies in his or her web browser, then all of the functions of our website may not be fully enabled.

5. Collection of general data and information

The SHOFU Dental GmbH website collects a series of general data and information when a data subject or automated system calls up the website. These general data and information are stored in the server log files. Collected information may include (1) the browser types and versions in use, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites that are called up by the accessing system on our website (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used for security needs in the event of attacks on our information technology systems.

When using these general data and information, SHOFU Dental GmbH does not draw any conclusions about the data subject. Instead, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, SHOFU Dental GmbH analyzes the anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our company, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

6. Contact possibility via the website

The SHOFU Dental GmbH website contains information based on statutory requirements that enables quick electronic contact with our company, as well as direct communication with us, which also includes a general address for so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. These personal data are not disclosed to third parties.

7. Routine erasure and blocking of personal data

The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or to the extent granted by the European legislator or other legislators in the laws or regulations to which the controller is subject.

If the storage purpose is no longer applicable or if a storage period prescribed by the European legislator or other competent legislators should expire, then the personal data are routinely blocked or deleted in accordance with the legal requirements.

8. Rights of the data subject

a) Right of confirmation
Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not his or her personal data are being processed. If a data subject wishes to claim this right of confirmation, then he or she may, at any time, contact any employee of the controller.

b) Right of access
Each data subject shall have the right granted by the European legislator to obtain from the controller at any time and free of charge information about his or her stored personal data and a copy of this information. In addition, the European legislator grants the data subject access to the following information:

  • the purposes of the processing
  • the categories of personal data being processed
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
  • where possible, the planned period for which the personal data will be stored, or, if not possible, the criteria used to determine this period
  • the existence of the right to request from the controller the correction or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing
  • the existence of the right to lodge a complaint with a supervisory authority
  • where the personal data are not collected from the data subject, any available information as to their source
  • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject

In addition, the data subject shall have a right to obtain information as to whether personal data are disclosed to a third country or an international organization. If this is the case, then the data subject shall have the right to be informed of the appropriate safeguards relating to the disclosure.

If a data subject wishes to claim this right of access, then he or she may, at any time, contact any employee of the controller.

c) Right to rectification

Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.

d) Right to erasure (Right to be forgotten)
Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, to the extent that processing is not necessary:

  • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
  • The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
  • The personal data have been unlawfully processed.
  • The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
  • The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

If one of the aforementioned reasons applies and a data subject wishes to request the erasure of personal data stored by SHOFU Dental GmbH, he or she may, at any time, contact any employee of the controller. An employee of SHOFU Dental GmbH shall ensure prompt compliance with the erasure request.

Where the controller has made personal data public and is obliged pursuant to Article 17(1) of the GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, to the extent that processing is not required. An employee of SHOFU Dental GmbH will initiate the necessary measures in individual cases.

e) Right of restriction of processing
Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

  • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
  • The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
  • The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met and a data subject wishes to request the restriction of the processing of personal data stored by SHOFU Dental GmbH, he or she may at any time contact any employee of the controller. An employee of SHOFU Dental GmbH will initiate the restriction of the processing.

f) Right to data portability
Each data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

In order to assert the right to data portability, the data subject may at any time contact any employee of SHOFU Dental GmbH.

g) Right to object
Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to the processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.

SHOFU Dental GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.

If SHOFU Dental GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to the processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to SHOFU Dental GmbH concerning the processing for direct marketing purposes, then SHOFU Dental GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to the processing of personal data concerning him or her by SHOFU Dental GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

In order to exercise the right to object, the data subject may contact any employee of SHOFU Dental GmbH or any other employee. In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject may also exercise his or her right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling
Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, to the extent that the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also sets forth suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) it is based on the data subject’s explicit consent, SHOFU Dental GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, which shall include at minimum the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of the controller.

i) Right to withdraw data protection consent
Each data subject shall have the right granted by the European legislator to withdraw his or her consent to the processing of his or her personal data at any time.

If the data subject wishes to exercise the right to withdraw consent, he or she may, at any time, contact any employee of the controller.

j) Right to lodge a complaint with a supervisory authority
Pursuant to Art. 77 DSGVO, you have the right to lodge a complaint with a supervisory authority. To do so, you may generally contact the supervisory authority of your usual residence or workplace or our company headquarters.

9. Privacy with applications and the application process
The data controller collects and processes the personal data of applicants for the purpose of managing the application process. The data may also be processed by electronic means. This is especially the case, if an applicant submits corresponding application documents by electronic means, for example, by email or using a web form on the website, to the controller. If the controller enters into an employment contract with an applicant, then the submitted data are stored for the purposes of implementing the employment relationship in compliance with statutory regulations. If the controller does not enter into an employment contract with the applicant, then the application documents shall be automatically erased two months following announcement of the refusal decision, to the extent that an erasure does not conflict with any other legitimate interests of the controller. Other legitimate interests to this effect include, for example, a burden of proof in a process pursuant to the German General Act on Equal Treatment (AGG).

10. Data protection provisions concerning the use and application of Facebook
The controller has integrated components of Facebook into this website. Facebook is a social network.

A social network is a place for social meetings on the Internet, an online community, which usually allows users to communicate with each other and interact in a virtual space. A social network may serve as a platform for the exchange of opinions and experiences, or enable the Internet community to provide personal or business-related information. Facebook enables social network users to create private profiles, upload photos, and network through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, United States. If a data subject lives outside of the United States or Canada, the controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up to one of the individual pages of this website, which is operated by the controller and into which a Facebook component (Facebook plug-in) has been integrated, the web browser on the information technology system of the data subject is automatically prompted to download the display of the corresponding Facebook component from Facebook through the Facebook component. An overview of all the Facebook plug-ins can be found at http://developers.facebook.com/docs/plugins/?locale=de_DE. During the course of this technical procedure, Facebook is made aware of what specific sub-site of our website was visited by the data subject.

If the data subject is simultaneously logged in to Facebook, Facebook detects with every call-up to our website by the data subject, and for the entire duration of his or her visit to our website, which specific sub-site of our website was visited by the data subject. This information is collected by the Facebook component and associated with the corresponding Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, e.g. the “Like” button, or if the data subject submits a comment, then Facebook matches this information with the personal Facebook user account of the data subject and stores the personal data.

Facebook always receives, through the Facebook component, information about a visit to our website by the data subject, whenever the data subject is simultaneously logged in to Facebook during the time of the call-up to our website. This occurs regardless of whether or not the data subject clicks on the Facebook component. If the data subject does not wish to transmit such information to Facebook in this manner, then he or she may prevent this by logging out of his or her Facebook account before a call-up to our website is made.

The data protection policy published by Facebook, which is available at http://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. This policy also explains the available setting options provided by Facebook to protect the privacy of the data subject. In addition, different configuration options are made available to allow the elimination of data transmission to Facebook. These applications may be used by the data subject to eliminate a data transmission to Facebook.

11. Data protection provisions concerning the use and application of Google Analytics (with anonymization function)
The controller has integrated components of Google Analytics (with anonymization function) into this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics is mainly used for the optimization of a website and in order to conduct a cost-benefit analysis of Internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

The controller uses the “_gat._anonymizeIp” application for web analytics through Google Analytics. By means of this application, the IP address of the Internet connection of the data subject is abridged by Google and anonymized when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our website for us.

Google Analytics places a cookie on the information technology system of the data subject. Cookies are defined above. The cookie enables Google to analyze the use of our website. With each call-up to one of the individual pages of this website, which is operated by the controller and into which a Google Analytics component has been integrated, the web browser on the information technology system of the data subject will automatically submit data to Google through the corresponding Google Analytics component for the purpose of online analysis. During the course of this technical procedure, Google gains knowledge of personal information, such as the IP address of the data subject, which enables Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.

The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits to our website by the data subject. With each visit to our website, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may disclose these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the settings of the web browser in use and thus permanently deny the setting of cookies. Such an adjustment to the settings of the web browser in use would also prevent Google Analytics from placing a cookie on the information technology system of the data subject. In addition, any cookies already in use by Google Analytics may be deleted at any time using the web browser or other software programs.

In addition, the data subject has the option to object to the collection of data that are generated by Google Analytics that relate to the use of this website, as well as to the processing of such data by Google and to prevent any such collection and processing. Hierzu muss die betroffene Person ein Browser-Add-On unter dem Link http://tools.google.com/dlpage/gaoptout herunterladen und installieren. This browser add-on tells Google Analytics through JavaScript that any data and information about visits to web pages are not permitted to be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or any other person who is attributable to his or her sphere of competence, it is possible to execute the reinstallation or reactivation of the browser add-on.

Further information and the applicable data protection provisions of Google can be found at www.google.de/intl/de/policies/privacy/ and www.google.com/analytics/terms/de.html. Google Analytics is further explained at www.google.com/intl/de_de/analytics/.

12. Data protection provisions concerning the use and application of YouTube
The controller has integrated components of YouTube into this website. YouTube is an Internet video portal that enables video publishers and other users to set video clips free of charge and also enables viewing, reviewing, and commenting on said video clips. YouTube allows the publication of all kinds of videos, providing access via the Internet portal to full-length movies and television broadcasts, as well as music videos, trailers, and videos made by users.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, UNITED STATES. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.

With each call-up to one of the individual pages of this website, which is operated by the controller and into which a YouTube component (YouTube video) has been integrated, the web browser on the information technology system of the data subject is automatically prompted to download the display of the corresponding YouTube component from YouTube through the YouTube component. Further information concerning YouTube can be found at www.youtube.com/yt/about/de/. During the course of this technical procedure, YouTube and Google are made aware of what specific sub-site of our website was visited by the data subject.

If the data subject is simultaneously logged in to YouTube, YouTube detects with every call-up to a sub-site containing a YouTube video, which specific sub-site of our website was visited by the data subject. This information is collected by YouTube and Google and assigned to the corresponding YouTube account of the data subject.

YouTube and Google receive, through the YouTube component, information about a visit to our website by the data subject, whenever the data subject is simultaneously logged in to YouTube during the time of the call-up to our website. This occurs regardless of whether or not the data subject clicks on a YouTube video. If the data subject does not wish to transmit such information to YouTube and Google in this manner, then he or she may prevent this by logging out of his or her YouTube account before a call-up to our website is made.

YouTube’s published data protection provisions, which can be found at www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

13. Legal basis for the processing
Art. 6(1) lit. a of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the fulfillment of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Article 6(1) lit. b of the GDPR. The same applies to such processing operations which are necessary for implementing pre-contractual measures, for example in the case of inquiries concerning our products or services. If our company is subject to a legal obligation requiring the processing of personal data, e.g. to fulfill tax obligations, then the processing is based on Art. 6(1) lit. c of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured on our premises and his or her name, age, health insurance data or other vital information would need to be disclosed to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1) lit. d of the GDPR. Finally, processing operations could be based on Article 6(1) lit. f of the GDPR. This legal basis is used for processing operations which are not covered by any of the aforementioned legal grounds, if processing is necessary for the purposes of the legitimate interests of our company or a third party, to the extent that such interests are not overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

14. Legitimate interests in processing pursued by the controller or by a third party
Where the processing of personal data is based on Article 6(1) lit. f of the GDPR, our legitimate interest is to conduct our business to the benefit of the well-being of all our employees and our shareholders.

15. Period for which the personal data will be stored
The criterion used to determine the period of storage of personal data is the corresponding statutory retention period. Following expiration of that period, the corresponding data are routinely erased, to the extent that the data are no longer necessary for the fulfillment or initiation of a contract.

16. Statutory or contractual regulations on the provision of personal data; requirement necessary to enter into a contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). In some cases, it may be necessary to conclude a contract to the effect that the data subject will provide us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data are provided by the data subject, the data subject must contact our Data Protection Officer. Our Data Protection Officer clarifies to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.

This data privacy statement has been generated by the Privacy Statement Generator of the DGD [Deutsche Gesellschaft für Datenschutz GmbH], which functions as External Data Protection Officer, Bamberg, and developed in cooperation with RC GmbH, which sells Used Computers, and the attorneys from WILDE BEUGER SOLMECKE | Attorneys.